Where did January go? Just 34 days ago the Christmas tree came down, I packed up all the trimmings and ushered in the New Year. I started writing thank you notes, dreaming up goals for 2009, preparing for tax season, eating better…then bam!
Obama was sworn in, the government gave away more money, the Fed dropped rates again and business picked up. More visitors came to town, the Cardinals nearly won the Super Bowl and Rafael Nadal beat Roger Federer again. A very exciting month indeed!
Benjamin Franklin observed "Wine makes daily living easier, less hurried, with fewer tensions and more tolerance".
With this top of mind I must share the most clever (and tasty) gift I received for Christmas. The prize goes to my friend Jim for introducing me to Wine Cellar Sorbets!
Former chef at Deetjen’s Big Sur Inn and his business partner had planned to open a wine bar and restaurant in Brooklyn but in the process created a wine sorbet that kept their friends coming back for more. They knew they were on to something “hot” and a new brand was born.
Wine sorbet is not a new concept; it's been written about and used in fine dining settings for a long time. What IS new is packaging the concept, creating a story and making it more accessible to more people. Brilliant marketing! The pint size packaging is fun and engaging for someone like me who has a love affair food and wine. Wine Celler Sorbet’s line includes 6 varietals and is slated to introduce more!
Check out www.winecellarssorbet.com and learn from the Sorbet Sommelier.
Thanks again Jim for such a thoughtful gift!
Happy eating in 2009!
